Document Type

Article

Publication Date

1986

Abstract

Market share liability is the most recent product liability development in the area of intra-industry joint liability, in which all members of an industry are sued. The various intra-industry approaches by which a consumer can recover for injuries are reviewed in this article, and their implications for marketing are examined.

Comments

This article was published by the American Marketing Association, and is available at: http://www.jstor.org/stable/30000216

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