Document Type
Article
Publication Date
1991
Abstract
Salespeople can generate liability problems for their organizations through both intentional and inadvertent statements, yet the sales management and personal selling literature has not provided adequate discussion of these problems. The authors describe the various ways salespeople initiate such liability and include specific advice for sales managers interested in guiding salesperson behavior.
DOI
10.2307/1252204
Recommended Citation
Karl Boedecker, Fred Morgan, and Jeff Stoltman, "Legal Dimensions of Salespersons' Statements: A Review and Managerial Suggestions," Journal of Marketing, 55 (January), 70-80. 1991
Comments
This article was published by the American Marketing Association, and is available at: http://dx.doi.org/10.2307/1252204