Major

Design

Research Abstract

Bloom is an herbal apothecary that uses natural remedies to help boost one’s mood, while simultaneously starting a conversation about mental health. Branding for this hypothetical company was inspired by both traditional herbal apothecary designs as well as modern prescription medication bottles. The figure of a relaxed hand interwoven with delicate flowers adds a humanistic touch to the brand’s identity.

Faculty Mentor/Advisor

Noopur Agarwal

Course

Brand Identity

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Apr 26th, 10:00 AM Apr 26th, 3:00 PM

Bloom

Bloom is an herbal apothecary that uses natural remedies to help boost one’s mood, while simultaneously starting a conversation about mental health. Branding for this hypothetical company was inspired by both traditional herbal apothecary designs as well as modern prescription medication bottles. The figure of a relaxed hand interwoven with delicate flowers adds a humanistic touch to the brand’s identity.