Building the Brightrock Brand through Change

Authors

Michael M. Goldman, University of San FranciscoFollow
Mignon Reyneke
Tendai Mhizha

Document Type

Article

Publication Date

2016

Comments

This work is a pre-print of an article published by Emerald, and available at: https://doi.org/10.1108/EEMCS-05-2016-0070

DOI

10.1108/EEMCS-05-2016-0070

Recommended Citation

Michael M. Goldman, Mignon Reyneke, Tendai Mhizha, (2016) "Building the BrightRock brand through change", Emerald Emerging Markets Case Studies, Vol. 6 Issue: 3, pp.1-23, https://doi.org/10.1108/EEMCS-05-2016-0070