Cricket South Africa’s Protea Fire brand

Authors

Luisa Mazinter
Michael M. Goldman, University of San FranciscoFollow
Jennifer Lindsey-Renton

Document Type

Article

Publication Date

2017

Comments

This work is a pre-print of an article published by Emerald, and available at: https://doi.org/10.1108/EEMCS-05-2016-0081

DOI

10.1108/EEMCS-05-2016-0081

Recommended Citation

Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton, (2017) "Cricket South Africa’s Protea Fire brand", Emerald Emerging Markets Case Studies, Vol. 7 Issue: 1, pp.1-20, https://doi.org/10.1108/EEMCS-05-2016-0081