Document Type

Conference Proceeding

Publication Date

2007

Abstract

Competition among hotels is increasing. As such, hotels are constantly looking for ways to increase both their competitive advantage and guest satisfaction. Hotels have discovered ways to do this through the use of technologies such as wireless networks. Wireless networks have the potential to provide guests with additional amenities as well as allow for greater productivity among staff members. This can both increase a hotel’s competitive advantage, and satisfy guest expectations. The purpose of this exploratory study, therefore, is to determine if hotels are taking advantage of this opportunity by promoting wireless internet availability via their property’s website and using it as a tool to attract customers. The findings of this study indicate that hotels are using their websites to provide information about availability of wireless access. However, limited information is indicated on the websites as to the location of access points and the charges related with use of the service.

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