Title of Research Project
Major
Communication Studies
Research Abstract
My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes found in existing literature connected perfectly. In finding that these themes support my current research, the CDA framework allowed me to expand on these findings in analyzing discourse practices that lined up with the specific language my subjects use in their videos.
Faculty Mentor/Advisor
Allison Thorson
Course
Language and Social Interaction, Genieneve Leung
Included in
Communication Technology and New Media Commons, Graphic Communications Commons, Social Media Commons
CDA: Glitz & Glam of Youtube
My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes found in existing literature connected perfectly. In finding that these themes support my current research, the CDA framework allowed me to expand on these findings in analyzing discourse practices that lined up with the specific language my subjects use in their videos.
