Major

Communication Studies

Research Abstract

My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes found in existing literature connected perfectly. In finding that these themes support my current research, the CDA framework allowed me to expand on these findings in analyzing discourse practices that lined up with the specific language my subjects use in their videos.

Faculty Mentor/Advisor

Allison Thorson

Course

Language and Social Interaction, Genieneve Leung

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Apr 26th, 1:30 AM Apr 26th, 1:45 AM

CDA: Glitz & Glam of Youtube

My analysis demonstrates a critical discourse analysis by taking a closer look at a textual analysis of two videos of two very different Youtube beauty influencers. My main goal was to find main themes that could potentially correspond with the level of success that these two influencers have reached. My findings connect with my literature review as we know that formulaic expressions and constructing an identity are two very important mechanics that play into the behind the scenes blueprint of how a makeup tutorial usually looks. With my two main themes being presentation of self and self promotion, my themes found in existing literature connected perfectly. In finding that these themes support my current research, the CDA framework allowed me to expand on these findings in analyzing discourse practices that lined up with the specific language my subjects use in their videos.