The Impact of Goal Settings and Groups to Support Small Businesses: Experimental Evidence using Female Entrepreneurs in Abuja Nigeria.

The Impact of Goal Settings and Groups to Support Small Businesses: Experimental Evidence using Female Entrepreneurs in Abuja Nigeria.

"About 57% of women in Nigeria from age 15-64 are involved in some form of employment (World Bank, 2016). Most of these women are involved in informal entrepreneurship due to lack of education. These women who have no access to schooling are forced to find informal work to provide for themselves and their families (World Bank, 2016). This study aims to analyze the effectiveness of goal settings and support groups on small businesses among female small-scale business owners in Abuja Nigeria. The experimental research conducted used the experimental design created by the Family Independence Initiative of Oakland to explore ways in which the three behavioral mechanisms of Goal-Settings, Incentives, and Support Groups can help female low-income business owners in Abuja Nigeria grow their business. The preliminary results show that the combination of goal settings, incentives and support groups yielded the highest goal achievement result"