Date of Graduation

Spring 5-19-2017

Document Type



College of Arts and Sciences



First Advisor

Alessandra Cassar


Abstract: This research examines gender differences in willingness to compete with differing incentives . The results of previous experiments show that women are significantly less competitive, even when they perform equally well as men. However, in these experiments cash was the only incentive provided. Therefore, we investigate what happens to gender differences in willingness to compete when we switch the incentive from cash to non-cash prize. Similar to Cassar, Whordofa, and Zhang (2016) who found that women become equally competitive as men when incentive is related to wellbeing of their children, we find that the gender gap in competitiveness still exists when a gender neutral incentive is offered, but women are significantly more willing to compete at significantly higher rates for a gender-specific cosmetic store voucher relative to cash.