Date of Graduation
Master of Science in International and Development Economics (MSIDEC)
Abstract: This study will research the importance of dress code of female candidates on the confidence in leadership.The research question is: How Important is the Formality of Dress Code in the Assessment of Leadership of Female Political Candidates? It is addressed by using an experimental design carried out in India and the United States, using Qualtrics and Amazon Mechanical Turk. This research gathered 400 responses, 200 from each country. Primary data collection was used, with the implementation of two experiments. The experimental design of the two experiments consisted of two conditions, one in which the main political candidate is dressed formally and one in which she is dressed casually. Results show that the assessment of leadership changes when the candidate changes her dress code. The assessment of dress code on leadership was also influenced by the following variables: gender of the participants, gender of the household, political viewpoint, and country of residence of the participants.
Kurtovic, Erma, "Formal and Informal Styles of Clothing in the Assessment of Female Political Candidates" (2022). Master's Theses. 1409.