Date of Graduation

Fall 12-18-2015

Document Access

Restricted Project/Capstone - USF access only

Degree Name

Master of Arts in Museum Studies


College of Arts and Sciences


Museum Studies

First Advisor

Marjorie Schwarzer


As the Hispanic population grows in the United States, many museums are being attentive to this demographic to remain relevant to their communities. Pomona, California, represents an example of this trend with sixty-one percent of its community being classified as Hispanic. This project studies how introducing “Day of the Dead”, a Pre-Columbian tradition brought to the United States in the 1970s, into the programming at Pomona’s American Museum of Ceramic Art (AMOCA) can not only respond to the needs of its Hispanic community but also bring about greater social cohesion to the city. This project uses the Oakland Museum of California’s Days of the Dead celebration as a model, and observes how allowing community voices into the museum’s framework will lead to sustainable public support. While the methodologies in this project apply to AMOCA, other institutions can use this research to inform their community engagement efforts.

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