The Effects of Bargaining Power and Health Information on Biofortified Food Acceptance in Ghana

This paper investigates the effects of bargaining power and health information on consumer acceptance of biofortified orange-fleshed sweet potato (OFSP) using data from a choice experiment conducted in Ghana. I find that intra-household bargaining power proxies of education, personal contribution to household income and amount of land owned as a group, has a negative effect on consumer acceptance of OFSP. Conversely, providing consumers with information about the nutritional benefits of OFSP exert a positive effect on their acceptance of the produce. Providing nutritional information thus appears to be more crucial in the successful introduction of OFSP and other biofortified foods.