Date of Graduation

Summer 8-17-2016

Document Type

Project/Capstone

Degree Name

Master of Public Health (MPH)

College/School

School of Nursing and Health Professions

First Advisor

Marcianna Nosek

Second Advisor

Dhrubajyoti Bhattacharya

Third Advisor

Courtney Keeler

Abstract

Effective and reliable communication is vital in the field of Public Health. Fieldwork conducted with the Silicon Valley Leadership Group’s Communication Team demonstrated the importance of using various social media platforms to effectively reach the largest audience. Content creators need to be aware of the target audience and identify the appropriate communication platform in order to provide relevant information in the most user-friendly and efficient manner. This paper is a summary of a 300 hour fieldwork experience completed through an internship with the Silicon Valley Leadership Group.

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