Date of Graduation

Winter 12-15-2018

Document Type


Degree Name

Master of Science in Environmental Management (MSEM)


College of Arts and Sciences


Environmental Management

First Advisor

Gretchen Hoffman

Second Advisor

Stephanie Ohshita


The Triple Bottom Line (TBL) business model has transformed the business world by changing the way businesses operate. By focusing on the people and the environment, businesses have grown to see substantial profit and avoid risks along the way. Companies are using the TBL to build their brand and customer loyalty by enhancing the environment and society. This paper analyzes four companies that are leaders in their industry and are founded on the TBL; Seventh Generation, New Belgium Brewing, Patagonia, and Ben & Jerry’s. Recommendations have been made by performing a literature review on the advantages and disadvantages of the TBL, and by studying the companies in a case study fashion. Both Seventh Generation and Patagonia are lacking strong social missions, while New Belgium Brewing and Ben & Jerry’s both have strong environmental and social missions. Additionally, Patagonia must benchmark their emissions in order to successfully reduce their impact on the environment. All companies were able to increase investor attraction by reducing risk, create a sustainable product, provide fair working conditions, and provide their employees with a volunteer program. Altogether, the outcomes of each business have had a beneficial impact on the environment and society, while boosting sales and brand recognition.