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Economic impact studies tout the benefits of events like the Olympics and the Super Bowl as well as of facilities and teams. Regardless of the methodology used by researchers, all economic impact studies have one thing in common – they all measure impact on a specific area or “local economy.” One struggle for those commissioning and conducting studies is to define the best area of impact. The area of impact should be representative of the region directly effected by the event. Often, there is no a clear answer. A city, a county, a metropolitan statistical area (MSA), a region, or a state can all be defined as a local economy. The following case studies provide some two examples of events and the repercussions of changing the area of impact.