This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.
Goldman, Michael; Burks, Aaron; and Agha, Nola, "CONCACAF Strategic Repositioning: Rebuilding Trust in the ‘Beautiful Game’" (2017). Sport Management. 26.