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This article examines the re-creation of Pentecostal identity among the men and women of a drug rehabilitation ministry called Victory Outreach. It considers how that identity changes when members reinforce traditional gender roles commonly found in Latino culture, while defining Pentecostalism as a religious salve to soothe social ills. The author considers how Victory Outreach members work from a theological pedagogy that affirms the image of their church as marginalized, and proclaims educational attainment as a force for empowerment.