The purpose of this study is to analyze the websites of a randomly selected group of Costa Rican ecolodges to determine how they are using their websites to market on the Internet. The study addresses the question of whether or not the ecolodges are using their websites to promote themselves as ecolodges, and if in fact they also promote ecotourism. Ecolodges are an important component of ecotourism and the success of ecotourism may depend on the success of the ecolodge. In the past, however, due to their remote location, it has been difficult for ecolodge owners to promote their ecolodges. The birth of advertising on the Internet has changed that. The results of this study indicate, however, that the ecolodge owners are not effectively using the Internet to market their product.
Millar, Michelle and Sammons, Gail, "A Content Analysis of Costa Rican Ecolodge Websites" (2006). Hospitality Management. 11.