Comer (2010) noted the absence of literature offering guidance to instructors charged with developing standalone courses on crisis management. This article aims to fill this void, relating the author’s experience in developing two crisis communication classes (one offered online, one in a traditional classroom setting). Drawing on 15 years of teaching experience (including single sessions devoted to crisis communication, reputation management, and related issues in public relations and business courses) plus the investigation of scholarly contributions related to the development of such courses, syllabi, and feedback from practitioners who develop and deliver related training, the article delivers the essential components of a standalone class (i.e., learning outcomes, texts, assignments) as a useful resource for others charged with delivering instruction in this area.
Friedman, M. (2013). Developing and teaching the crisis communication course. PRism Journal, 10 (1).