Date of Graduation

Spring 5-16-2019

Document Type

Project/Capstone

Degree Name

Master of Arts in Asia Pacific Studies (MAPS)

College/School

College of Arts and Sciences

Department/Program

Asia Pacific Studies

First Advisor

John Nelson

Second Advisor

Onllwyn Dixon

Abstract

This capstone essay aims to analyze the current situation of the game industry in China. Most of the data has been collected from databases, newspapers, interviews, journals and governments reports. This essay especially addresses China’s current game industry strengths and limitations to position it for the future. This essay clarifies the challenges of game industry in innovation based on the scale of companies. My perspective also considers the continuous development of China’s game industry as well as the conflict between the teenagers and government restriction towards games. Meanwhile, the opportunities of the game industry are based on two unique aspects – the government restriction can help to control the amount of China-made games shifting from quantity to quality; and the rising live-streaming platform that can be used as a new promotion channel. Chinese game industry is still in its initial stage of development and has insufficient competitiveness with foreign game industries. However, the huge population market and the renewal of ideas that have made this industry still have great value and room for growth. The essay will help to fill in the blanks of a comprehensive conclusion of game industry in China, which helps the game developers, game lovers and related scholars to have a new respective to analyze on the games industry.

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