Date of Graduation

Summer 5-23-2009

Document Type

Project/Capstone

Degree Name

Master of Arts in Sports Management

College/School

College of Arts and Sciences

First Advisor

Dan A. Rascher, Ph. D

Second Advisor

Carole Oglesby, Ph. D.

Third Advisor

Mary A. Burns

Abstract

The purpose of this research was to investigate the demand for structured

RollerSoccer Youth Programs and to examine the perceptions about this type of

Program. The market for RollerSoccer is untapped and unrepresented in the

world of sports. To date, there are no articles about the development of

RollerSoccer Youth Programs or scholarly work on marketing the emerging sport

of RollerSoccer. The RollerSoccer International Federation (RSIF), the governing

body for this fast‐paced, high scoring hybrid sport aims to expand its reach to

youth in diverse communities by developing this sports initiative.

Three hundred and ten youth participants from selected schools in the San

Francisco, Bay Area were chosen for the Youth Participation in Team Sports survey.

The study consisted of both quantitative and qualitative data collected during a

10‐week period. Eighty‐seven percent (n=271) of youth (male and female)

participants completed the surveys. Qualitative data was collected from in‐depth

interviews with four stakeholders.

The results of the survey revealed that Youth (male and female) are more

likely to play RollerSoccer than to skate for any other reason. Of the 200 youth

(male and female) that never or rarely skate, 57.5% (n=115) are somewhat, more

likely or very likely to try RollerSoccer. Results of the qualitative data suggest

that there is a high probability that stakeholders would be willing to add

RollerSoccer Youth Programs to their current schedule. These findings are

interpreted and discussed. Finally, the results may indicate that the creation of

RollerSoccer Youth Programs could be successfully implemented in the San

Francisco, Bay Area.

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