Author

You PanFollow

Date of Graduation

Spring 5-24-2018

Document Type

Project/Capstone

Degree Name

Master of Arts in Asia Pacific Studies (MAPS)

College/School

College of Arts and Sciences

First Advisor

John Nelson

Second Advisor

Frederik L. Schodt

Abstract

This research explored and discussed about Japanese animation industry, past, present, and possibilities to a better future. While there is existing literature on Japanese animation, this research will focus on a case study that will discover the bright side of Japanese animation market, while addressing the existing problems within the animation industry or potential issues at present times. By illustrating the existing and potential issues as well as the bright side, the objective of this research is to help the Japanese animation industry to survive under the depressive economic environment. My research will identify reasons for low productivity of high quality anime, find what are the sociological factors that are blocking animation, and finally provide suggestions on the negative factors. In order to do so, this research includes quantitative research on animation industry’s economic output and its basic cost in Japan, case study of animator’s working condition and interviews with people who have experience of working in animation industry. Moreover, this research will examine additional factors that are blocking Japanese animation development, such as, lack of government laws and regulations that which protects audience from low quality toxic anime. It will also investigate policies that are not strong enough to protect small animation companies and their sustainability and survival, a and finally, the poor treatment. After carefully looking at the industry in the past and existing issues, this research will provide suggestions on how to carry and continue the Japanese animation legacy.

Available for download on Tuesday, May 21, 2019

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