In economically difficult times it is important for the Arts to make the case that they are as indispensible to the broader society as “schools and roads.” Evaluation can be a major tool in this effort. How that can be done by Arts organizations in achieving their desired goals to survive while delivering their unique gifts to the culture is crucial to both. The purpose of this presentation is to discuss the issues involved in the role of evaluation in informing the broader society of the role/success arts organizations have in achieving culture preservation and enhancement while, at the same time, fulfilling the needs and desires of their funding sources. While generally discussing examples from various types of arts organizations, the focus will be on the performing arts richly amplified with examples from opera companies.
Lorton Jr, Paul, "Leveraging Evaluation to Carry the Message – How the Arts Can Demonstrate Indispensability" (2009). Business Analytics and Information Systems. 6.