For not-for-profit cultural enterprises to survive, they need to learn what makes them worthy of their community’s support for not-for-profit enterprises must secure contributions in addition to the revenues they may generate from their services. This discussion will examine the information contained in the some 500 IRS Form 990 (Return of Organization Exempt From Income Tax) report from organizations that classify their activity as “Opera” and present a matrix of goals, achievement and income mixes to build on earlier efforts at defining success for Opera companies. By systematically exploring what the criteria are, how activity is measured against those criteria and the effect of evaluation on the organization, we expect to help those who wish opera to continue to be performed in learning how a process of consequence of evaluation can do just that.
Lorton Jr, Paul, "What Makes Opera Thrive – Learning from Evaluation in the Performing Arts" (2007). Business Analytics and Information Systems. 5.