Title of Research Project
Major
Design
Research Abstract
Bloom is an herbal apothecary that uses natural remedies to help boost one’s mood, while simultaneously starting a conversation about mental health. Branding for this hypothetical company was inspired by both traditional herbal apothecary designs as well as modern prescription medication bottles. The figure of a relaxed hand interwoven with delicate flowers adds a humanistic touch to the brand’s identity.
Faculty Mentor/Advisor
Noopur Agarwal
Course
Brand Identity
Bloom
Bloom is an herbal apothecary that uses natural remedies to help boost one’s mood, while simultaneously starting a conversation about mental health. Branding for this hypothetical company was inspired by both traditional herbal apothecary designs as well as modern prescription medication bottles. The figure of a relaxed hand interwoven with delicate flowers adds a humanistic touch to the brand’s identity.
