The purpose of this exploratory study was to identify any association between the type of game landbased casino visitors played and various demographic and behavior characteristics. Multiple Correspondence Analysis (MCA) was used to identify the association between type of casino game played and respondent characteristics and behaviors. The study revealed that different types of visitors to land-based casinos may be drawn to different types of casino games. Preferences were separated by gender, age, previous visits to gambling destinations, whether the respondents gambled on the Internet, and what type of Internet game they played. The identified associations have the potential to lead to future research projects that may delve into why a particular characteristic influences the choice of game played.
Millar, Michelle and Baloglu, Seyhmus, "The Relationship of Demographics to Gaming Preferences and Behavior" (2008). Hospitality Management. Paper 4.