In this article the author discusses the development of a convention and event management curriculum in Asia through blue ocean strategy and co-creation with the industry. He emphasizes the necessity to differentiate the product from the competition, which is a concept that applies to an academic degree programs in order to create a niche in the market. The author also discusses the approach being used and the development of the curriculum.
Jones, David L. “Developing a Convention and Event Management Curriculum in Asia: Using Blue Ocean Strategy and Co-Creation with Industry.” Journal of Convention & Event Tourism. Vol.11, no. 2 (2010): 154-158.