To gain a better understanding of whether environmental consciousness of business and leisure travelers translates to like-minded preferences in the hotel industry, this study assessed the environmental attitudes of both types of travelers, their green behavior at home, and the importance they place on having different green attributes in a hotel. Results of an online survey indicated that business and leisure travelers are very similar when rating the importance of specific green attributes. They differ, however, in their environmental attitudes and green behavior performed at home. These results provide a clearer picture of the profile of the traveler that may prefer a green hotel room, as well as which green attributes are most preferred. Implications and limitations are discussed.
Millar, Michelle and Baloglu, Seyhmus, "A Green Room Experience: A Comparison of Business & Leisure Travelers' Preferences" (2009). Hospitality Management. Paper 10.