Title

Specialty Food and Beverage: A Case Study of Small Business Management

Authors

Barry Doyle, University of San FranciscoFollow
Arthur H. Bell, University of San FranciscoFollow
Dayle Smith, University of San FranciscoFollow

Document Type

Article

Publication Date

2010

Abstract

Specialty Food and Beverage is facing growing pains from its rapid expansion over the last decade and more. The case provides a summary of the challenges faced by the company in the areas of supply chain management, marketing plans, the creation of economic value, and the development of a long term strategy for profitable growth.

Comments

Published by the Clute Institute and available at: http://cluteinstitute.com/ojs/index.php/JBCS/article/view/851

Published under Creative Commons License Attribution 2.0: http://creativecommons.org/licenses/by/2.0/legalcode

Recommended Citation

Doyle, Barry; Bell, Art; Smith, Dayle. Specialty Food And Beverage: A Case Study Of Small Business Management. Journal of Business Case Studies. 6.1 (Jan/Feb 2010): 1-9.