Current approaches to the introductory Information Systems (IS) course focus on IT literacy, and developing skills using PC-centric office software. In this paper, we propose a new set of web-centric digital business skills that can be taught to all business majors. We report on three years of experience with a new set of classes that teach non-technical students how to launch, test, and promote their own business websites without programming, using primarily open source software and low-cost web hosting. A digital business focus makes IS relevant to all business majors by allowing students to develop a real product or service, and interact with live customers, during a single course.
Allen, Jonathan P., "Introducing Information Systems through a Digital Business Course: The New Web-Centric Skill Set for Business Majors" (2009). Entrepreneurship, Innovation, and Strategy. Paper 11.